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Genesis 23:10-11 meaning
Ephron the Hittite was present for this meeting, for he was sitting among the sons of Heth.
Ephron answered Abraham in a loud, clear voice, so that the sons of Heth heard. In fact, all who entered the gate of his city heard Ephron's reply to Abraham. This clarifies where the meeting was taking place: the gate of the city. In the ancient world, the city gate was a meeting place. Civics and business were conducted there: purchases, transactions, or judgements. It was a public spot and a convenient location for anyone in the community to make deals and settle disputes. It is interesting that we are told that it is his city, referring to Ephron. He is clearly a wealthy, powerful man.
Ephron's reply is described as being public and witnessed by many people there at the gate, No, my lord, listen to me; I give you the field, and I give you the cave that is in it. In the presence of the sons of my people I give it to you; bury your dead."
The fact that there were many people present, the sons of Ephron's people, is to highlight the legitimacy and public nature of this interaction. Rather than written contracts, legal transactions relied upon public witness, and the city gate was the traditional place to conduct such business. We see this in Boaz' redemption of Naomi's property in the book of Ruth (Ruth 4).
Ephron boasts generosity, and offers to give Abraham the field and the cave as a gift. This is likely a traditional way of opening a bargaining session at the time.
Abraham does not accept this offer. It probably would have been culturally objectionable to accept the offer. In the following passage, we see that he is firm in his goal to buy the land and conclude the negotiation. We will see further that Abraham does not really bargain for the land, but accepts the asking price. This is likely one reason he was esteemed by the local population.